Direct Business Benefits Of Comedy

Business is interaction with a purpose that benefits both parties. It should bring material gain, but the best deals add a feeling of joy too. It is this hugely enjoyable “WooHoo!” of achievement that brings smiles to our faces. We relish the connection.

And we are now discovering that this need to interact pleasurably with others runs deeper than ever before imagined.

Now you might be thinking that it suits me to make this kind of statement, so let’s get scientific proof! Check out this amazing evidence that animals can laugh and enjoy playful interaction. Click Here

The benefits are mutual. The following video called Surprised Kitty is a viral sensation, but in case you missed it, click here to enjoy while noticing that the humans and kitten are both enjoying the game.

Even if you think your boss or that nightmare client is too cold bloodedly professional to enjoy a joke, here’s a final link to show that the grumpiest old toad loves a tickle. Click here

Put People At Ease:

·         Comedy is meaningful interaction without high-stakes consequences.

·         It is perfect for building trust and common ground.

·         It can foster identity and fellowship within teams by acknowledging shared experience and mutual enjoyment.

·         By showing your lighter side, you can invite clients and co-workers to invest more of themselves in their dealings with you.

Cement Personal Relationships:

·         With all the information technology we use, when last did you meet those important people face to face?

·         Do you know if their needs have changed?

·         Acquiring new customers costs five times as much as keeping existing ones.

·         The relaxed atmosphere created by comedy is a perfect opportunity to gather invaluable personal feedback from clients that will give you the edge over competitors.

·         Knowing what makes someone smile makes it less likely that you’ll deliver something that makes him or her frown.

A Great Way to Say Thank You:

·         Comedy fits easily into any corporate hospitality event.

·         It is a cost effective way to let your clients know they are appreciated.

·         You have a quality product, which you deliver with excellent service. Now add that extra element to the occasion so that your audience has an unbeatable experience, increasing their loyalty to your company.